Advancing Regional Digital Trade Through Coordination and Innovation
At the ASEAN E-Commerce Conference 2025, organised by the Malaysian International Chamber of Commerce and Industry (MICCI), policymakers, digital platforms, and business leaders gathered to address the accelerating evolution of Southeast Asia’s online economy. The conference underscored the necessity of harmonising digital trade rules, strengthening cross-border logistics, and improving consumer trust across the region.
Building a Competitive and Secure Digital Marketplace
Sessions explored the development of interoperable e-commerce regulations, cybersecurity frameworks, and digital payment infrastructure. Experts presented how shared standards for data governance and authentication can reduce transaction friction and enhance market accessibility for SMEs.
Empowering SMEs and Consumers in the Digital Economy
The conference highlighted the inclusion of micro and small enterprises as a key developmental priority. Speakers demonstrated how training programmes, marketplace onboarding, and accessible financing mechanisms can elevate SME competitiveness. Consumer protection, particularly against fraud and unfair practices, was also emphasised as central to sustainable digital growth.
Strengthening Regional Cooperation and Policy Alignment
Delegates underscored the importance of coordinated ASEAN-wide governance for e-commerce. Proposed actions included unified consumer-protection frameworks, integrated customs systems, and joint capacity-building initiatives. Government agencies committed to improving transparency and ensuring that digital policies support both innovation and fairness.
Looking Ahead
The conference reaffirmed ASEAN’s potential as a unified digital trade ecosystem. Through enhanced collaboration across governments, platforms, and SMEs, the region is poised to strengthen its digital economy and expand cross-border commercial opportunities.
