How Malaysia Is Using Local Partnerships to Create More Valuable Association Congresses
KUALA LUMPUR, MALAYSIA — Malaysia is placing greater emphasis on collaboration across government, industry, academia and the business events sector as it looks to increase the long-term value created by international association congresses. The direction was highlighted at Malaysia Business Events Week (MBEW) 2026, organised by the Malaysia Convention & Exhibition Bureau (MyCEB) from 3 to 5 August at the Kuala Lumpur Convention Centre. Under the theme “Weaving Horizons: Shaping the Tapestry of Tomorrow”, the programme brought together association executives, policymakers, destination representatives, event professionals and other industry stakeholders. For associations, the approach reflects a broader change in what destinations […]



