By every traditional measure, IFAT Munich 2026 is already a success story. The 2026 edition runs from May 4–7, 2026, celebrating its 60th anniversary, the event features 3,400 exhibitors and attracted 142,000 visitors from 170 countries, utilizing 300,000 square meters of space to showcase advancements in water, sewage, waste, and raw materials management. But what makes IFAT truly important in 2026 is not its scale. It is what the event has quietly become: a global ecosystem powered by associations. In an era defined by climate risk, urbanisation, ESG accountability, resource scarcity, and geopolitical uncertainty, no single company, government, or institution […]

The Thailand Convention and Exhibition Bureau (TCEB) launched its new “3M” strategy at IMEX Frankfurt 2026 as part of efforts to strengthen Thailand’s position within the international business events market. Presented under the campaign “Meet in Thailand: Your Success, Your Moment”, the initiative introduces a framework built around three pillars: MaxiMICE, Meaningful, and Memorable. The strategy was unveiled during a press conference on May 20 led by Puripan Bunnag, Senior Vice President of TCEB’s International Marketing Department. The programme was developed in response to changing expectations among organisers and delegates, with greater emphasis being placed on event value, sustainability, return […]

FRANKFURT — IMEX Frankfurt 2026 expanded its use of AI-powered session summaries across the show’s education programme through a partnership with event technology platform Snapsight. The technology was deployed across multiple education theatres throughout the event, generating real-time summaries, key takeaways, and discussion highlights from live sessions. Attendees were able to access summaries digitally during presentations and revisit them after sessions concluded. The summaries were available across theatres including the People & Planet Theatre, Flow Theatre, Evolve Theatre, Impact Zone, and Research Pod. The system used live audio transcription and artificial intelligence to convert discussions into searchable content and structured […]