ICCA and EarthCheck Warn Events Industry on New EU Green Claims Rules
AMSTERDAM — ICCA and EarthCheck have issued guidance warning the global events industry that vague sustainability claims may become a legal risk under new European consumer protection rules. The guidance focuses on the European Union’s Empowering Consumers for the Green Transition Directive, adopted in 2024. From 27 September 2026, the directive will apply across EU member states through national consumer protection laws. It requires environmental claims made to consumers to be specific, substantiated and not misleading. For the events industry, the issue is not limited to European-based organisations. ICCA and EarthCheck said the rules may affect venues, destinations, PCOs, associations […]
