Legacy

KUCHING — Sarawak is taking steps to formalise how business events measure long-term impact, introducing new tools designed to track outcomes that extend beyond delegate spending and immediate economic returns. Business Events Sarawak (BESarawak) is expanding its legacy-focused approach through AI.Legacy, a platform that combines data collection, reporting and artificial intelligence to monitor the broader effects of conferences and exhibitions over time. The initiative supports Sarawak’s wider ambition to position itself as a destination where business events contribute to knowledge transfer, industry development, community outcomes and policy advancement. According to Acting CEO Jason Tan Chin Foo, legacy has become a […]

The New South Wales Government has unveiled its Visitor Economy Strategy 2035, setting an ambitious target of AU$91 billion in annual visitor expenditure and the creation of 150,000 additional jobs by 2035. At the heart of this vision is a clear recognition of the role international business events play in driving both economic and knowledge growth. Business Events Sydney (BESydney) is already delivering on this agenda. In 2025 alone, the city will host 66 international events, attracting more than 46,000 delegates who will generate over 174,000 delegate days. This activity is expected to inject approximately AU$213 million into the state’s economy. […]

Berlin, through visitBerlin’s Sustainable Meetings Berlin, is raising the bar for sustainable event hosting with a clear vision: to become one of the world’s most environmentally and socially responsible destinations for meetings, congresses, and conferences.  The initiative’s core objective is to equip event planners and service providers with tools, frameworks, and a certified partner network so that sustainability becomes embedded in every component of event design and delivery.  Berlin has created a certification programme based on a rigorous catalogue of criteria co-developed with industry stakeholders. The criteria draw on international frameworks like GRI, ISO, EMAS, and the German Sustainability Code. […]