21 June 2026
TCEB Launches JerGan to Build Thailand’s MICE Data Infrastructure
BANGKOK — The Thailand Convention and Exhibition Bureau (TCEB) has launched JerGan, a digital platform designed to connect MICE travellers with local businesses while generating behavioural data intended to support more targeted industry planning and marketing. Introduced under TCEB’s MaxiMICE Thailand initiative, JerGan brings together venues, events, co-working spaces, restaurants, transportation providers, local communities and lifestyle services within a single platform. The application is intended to support delegates throughout their journey while encouraging spending beyond traditional event venues. According to TCEB, the platform forms part of a broader Data-Driven MICE strategy aimed at strengthening Thailand’s competitiveness as a business events […]



