25 June 2026
ITB Asia 2026 Debuts New Experience Zones and Guided Tours
SINGAPORE — ITB Asia 2026 will introduce a series of new Experience Zones and curated Guided Tours as organisers seek to create more targeted business opportunities and improve exhibitor discovery across the show floor. The event, which returns to Singapore from 21–23 October 2026, will feature dedicated zones focused on Gastronomy Tourism, Wellness Tourism and Adventure Tourism, reflecting growing demand for experience-led travel products. A new Experience Pavilion, powered by Tripadvisor, will also showcase experiential travel offerings and provide exhibitors with additional opportunities to engage buyers. Alongside the new zones, ITB Asia will launch Guided Tours for the first time. […]



