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Strategy

25 June 2026

ITB Asia 2026 Debuts New Experience Zones and Guided Tours

SINGAPORE — ITB Asia 2026 will introduce a series of new Experience Zones and curated Guided Tours as organisers seek to create more targeted business opportunities and improve exhibitor discovery across the show floor. The event, which returns to Singapore from 21–23 October 2026, will feature dedicated zones focused on Gastronomy Tourism, Wellness Tourism and Adventure Tourism, reflecting growing demand for experience-led travel products. A new Experience Pavilion, powered by Tripadvisor, will also showcase experiential travel offerings and provide exhibitors with additional opportunities to engage buyers. Alongside the new zones, ITB Asia will launch Guided Tours for the first time. […]

24 June 2026

Sands China Expands Non-Gaming MICE Infrastructure to 1.6 Million Square Feet for Macao Diversification

MACAO — Sands China has expanded its non-gaming meetings, incentives, conferences and exhibitions (MICE) infrastructure to more than 1.6 million square feet, reinforcing the sector’s growing role in Macao’s economic diversification strategy. The company said its MICE facilities, centred around Cotai Expo at The Venetian Macao and supported by meeting and convention spaces across its integrated resort portfolio, have helped attract nearly 12,800 events and more than 15.7 million MICE visits since 2007. The expansion reflects the increasing importance of business events within Macao’s long-term development plans. As the city seeks to reduce its reliance on gaming revenue, policymakers have […]

16 January 2026

Rethinking Event Strategy for a Fragmented World

At Global DMC Partners’ Connection 2026 in Lisbon, industry leaders argued that in an unstable world, meetings and incentives are no longer optional extras but strategic assets. In January 2026, the Global DMC Partners convened its annual Connection event in Lisbon, bringing together global planners and partners at a moment of heightened economic and geopolitical uncertainty. The event was shaped by a shared concern: how to future-proof meetings, incentives, conferences and exhibitions as inflation, visa constraints and AI disruption collide with rising demand for in-person engagement. Opening the programme, Catherine Chaulet, President and CEO of Global DMC Partners, framed the […]

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