The I AM LEGACY Movement, introduced to Peninsular Malaysia during EventXpo 2025, marks Sarawak’s strategic shift toward embedding long-term impact at the heart of business events. As a central pillar of the Tribe Legacy Sarawak campaign, it champions legacy—societal, environmental, and economic—not simply as an add-on, but as the core of every business gatherings narrative.
More than rhetoric, I AM LEGACY is the launchpad for a suite of transformative initiatives rolling out in October 2025. These include:
- LEGACY360 – Business Events for a Sustainable Future: Southeast Asia’s first forum dedicated entirely to the legacy outcomes of business events, gathering regional stakeholders to advocate, educate, and activate change.
- Borneo Inspires Legacy Awards (BILA): An inaugural awards program honoring event-driven changemakers, from organizers to journalists, across 18 categories.
- AI.LEGACY: An intelligent impact management system designed to measure event outcomes in alignment with Sarawak’s development strategies and the UN SDGs.
The campaign’s leadership—highlighted by BESarawak’s CEO Amelia Roziman and Sarawak’s Minister for Tourism, Creative Industry and Performing Arts—emphasizes inclusivity and collective ownership. With 13 local exhibitors demonstrating the movement’s reach, Sarawak signals that delivering legacy is a shared journey across sectors.
The campaign’s leadership—highlighted by BESarawak’s CEO Amelia Roziman and Sarawak’s Minister for Tourism, Creative Industry and Performing Arts—emphasizes inclusivity and collective ownership. With 13 local exhibitors demonstrating the movement’s reach, Sarawak signals that delivering legacy is a shared journey across sectors.
