FRANKFURT — The Ajman Department of Tourism Development (ADTD) signed a strategic partnership agreement with DERTOUR Group during IMEX Frankfurt 2026 as part of its efforts to expand the emirate’s presence in the European tourism and business events markets.
The agreement was finalised during an official visit to DERTOUR’s headquarters in Frankfurt led by H.E. Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism, Culture & Media.
DERTOUR Group operates one of Europe’s largest tourism and travel networks, bringing together tour operators, hotels, destination management companies, and travel agencies across multiple international markets.
The partnership will focus on joint promotional programmes aimed at increasing awareness of Ajman across Germany and wider European markets. The agreement also supports broader tourism growth objectives under Ajman Vision 2030, which include efforts to diversify economic activity and increase tourism revenue.
Access to DERTOUR’s distribution network would provide opportunities to introduce European travellers to Ajman’s hospitality, cultural attractions, and tourism infrastructure.
