Singapore — MICE Show Asia is expanding its programme for association executives, introducing a dedicated networking session for the industry as part of its 2026 edition.
MICE Show Asia 2026 will be held from 21 to 23 October at the Sands Expo and Convention Centre at Marina Bay Sands, Singapore, co-located with ITB Asia and Travel Tech Asia. More than 200 MICE buyers have already confirmed attendance, representing organisations including Amex GBT, ConferenceDirect, HelmsBriscoe, the World Psychiatric Association and International Conference Services. New for 2026, the show will introduce an Association Executive Networking Session offering association executives an invitation-only forum for peer networking and discussions on industry opportunities and challenges.
Darren Seah, Executive Director of Messe Berlin Asia Pacific, said buyers are placing greater emphasis on measurable outcomes, meaningful experiences and value, while suppliers need more targeted access to decision-makers.
As demand for business events across Asia Pacific continues to evolve, MICE Show Asia’s dedicated association track signals growing recognition that association executives represent a distinct segment with specific needs that go beyond general MICE industry programming.
For more information, visit https://www.miceshowasia.com/.
