At VisitBritain’s inaugural Association Conference, one message stood out: events must deliver Vienna has once again proven why it remains a top-tier destination for associations aiming to deliver both scientific excellence and long-term impact. The European Association for the Study of the Liver (EASL)’s 2023 Congress is a case in point—showcasing how Vienna’s infrastructure, civic partnerships, and legacy-focused environment can enhance the value of international conferences.
The congress attracted over 7,000 in-person participants and an additional 2,000 online. But beyond numbers, what made this event stand out was Vienna’s ability to amplify the congress’s mission through local engagement, government support, and cross-sector collaboration.
Key benefits for associations choosing Vienna include:
- Civic Alignment: The City of Vienna supported the event by illuminating key buildings in the congress’s purple branding and hosting scientific posters in public spaces—connecting science with the community.
- Medical Ecosystem: Vienna’s strong biomedical research landscape provided ideal conditions for scientific exchange, particularly around public health goals like liver disease prevention.
- Legacy Potential: EASL collaborated with local health authorities to advance awareness campaigns, extending the congress’s impact beyond delegates and into the general population.
- Accessibility and Scale: With world-class infrastructure, including Messe Wien and robust transport options, Vienna facilitates smooth delegate experience while accommodating hybrid needs.
For associations, Vienna isn’t just a venue—it’s a strategic partner in achieving conference goals that resonate beyond the event hall. Whether aiming to influence public discourse, strengthen member engagement, or leave a societal footprint, Vienna offers the tools and environment to help associations deliver measurable value.
